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In addition to layout and navigation, consistency in writing style is important.
We normally use our house style to produce a coherent website look.
The general style guidelines that we follow wherever possible and appropriate:
- Informative titles and headings
- Active voice
- No unnecessary words, phrases or content
- Technical, legal, and financial jargon changed to everyday language
- Capital letters used for a specific purpose
- Standard UK English, standard Australian English as appropriate
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Example website
Georgie Gall - Artist
Paintings by Sydney artist Georgie Gall. Paintings are listed by category and have descriptions and prices. Editing and additions of new paintings can be done by the customer using simple webpages created as part of the contract.
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